5 reasons to create a website for your SME

Small businesses – those with less than 100 employees – can struggle to reach their customers, especially when the establishment is located in a remote area. A presence on the Web makes it possible to offer a considerable advantage as well as to reach new markets.

Here are the top five reasons why every small and medium business needs to build an online presence:

1. Attract new prospects
   As in any business, you can offer your customers a multitude of products. You can have your goods or services delivered to your home and office, or organize events at your premises. The reality is that you will never reach as many people as if you could offer all of these services online
2. Add value for existing customers
   Creating an online presence can allow your small business to expand to new audiences, and you can reach more customers who may not be able to visit a physical store.
3. Promote your products and services to customers
   A website will allow you to fulfill a much larger range of marketing objectives than by other means of communication. These include in particular – The rapid launch of a new targeted marketing campaign – Running flash promotions – Creating A/B tests: publishing two ads and analyzing the performance of each to select the best
4. Attract customers through social media and automate cross sell / up sellIf you have a website, you can effectively use Facebook, Instagram and d other platforms to market your business and build a following. As a result, you will be able to build a list of customers and send them information about your business and your wares.
5. Customizing your offers to your customers
   Finally, one of the main benefits of an online presence – increasingly relevant these days – is the ability to customize your offerings to your customers’ specific needs. targets through targeted campaigns. An online presence allows you to have extremely precise feedback, both qualitative and quantitative, on the use of your platform and your products.